The upcoming years will set the stage for a fierce war between the giants over market share in a number of devices.
Android, is Google’s mobile operating system that is pretty dam good. If I had to give it a metaphor, it’s like the trusty pair of sneakers you own in the way that they are pretty universal, you can take them to the pub, beach, home or where ever. By this I mean it is a system that is more open and is more compatible in a variety of situations. On the other hand is the Apple and their iOS. Again if I was to assign a metaphor to the system it would be like the pair of leather shoes that only go with the suit in your wardrobe. The options you have with these “shoes” are very limited. I know this is a rubbish analogy but what im getting at is the nature of both systems.
After reading Geoffrey Goetz blog about the development platforms of both operating systems it seems that both brands have a few tricks up their sleeves. Apple has ensured that people will still invest in their products due to the company’s seriousness to custom service. They have developed apple products that will sell other apple products due to the ability to seamlessly link with each other. What I am talking about is if you have an Imac, the best phone to couple it up with is the Iphone, if you then decide to invest in a tablet, you guessed it more often than not people are going to stick with the same operating system. Such synergy between multiple consumer devices is yet to be seen in the Android operating system.
The Android system, coupled with the leading hardware makers (Samsung, HTC and so on) has the potential to be the leaders in mobile technology. What is a big spanner in the works is “open source” nature of its apps. This means that anyone can create and upload dangerous software and spyware for the not so technological savvy user to become a victim. Google became so popular due to their ability to organise and aggregate data so I think that they will be able to figure a solution to this problem.
Some interesting articles I also read: http://www.businessinsider.com/google-is-battling-android-fragmentation-2011-5
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